Twitch is CREA International's first product design collection developed according to the Physical Brand Design® methodology for Celly spa and Underline.

A line which puts into play the mobility world with a range of accessories encompassing the tiny sudden gestures deriving from our daily frenzied link with technological devices.

As remarked in an interview on Affari Italiani.it by Mr. Alberto Pasquini, chairman and founder of CREA:

" While designing the collection we got inspired by that people's humanity we do belong to, who have always coexisted with the several nerve impulses of our routine. Independent twitches which relieve our minds from tension, such as the tic-tac of the Bic pen button which used to annoy teachers in the classroom in the 60's or snapping one's fingers... Whereas nowadays, slip we in and out our smartphones time after time to check who is calling."