On the 13th October opens the first branch of Finanza & Futuro Banca, which has been conceived and projected by Crea International!
Getting further from the usual private banking scenario with the aim to create a new market category and boldly stand out from competition: this is the mission undertaken by Crea International to project the new retail design concept network of Finanza & Futuro Banca, belonging to the Deutsche Bank group.
The new concept store spreads out of the projectual oxymoron between "Exclusivity and Accessibility", introducing a new brave standard of private bank: branches as "high financial consultancy" landmarks, addressed to a broader affluent range of customers. Such service is supplied through a new image of promoter, able to provide a professional finance orienteering service, wholly customizable and long lasting, according to several needs.
The concept design has been translated into a first class business journey. The interior ressembles an exclusive transport terminal, characterized by a roundness stylistic coefficient which communicates the wish of closeness toward the client.An other key element of the project is given by the internal chromatic code enhanced by a soft tint scale, joining the Blue & White colour clash. All in all, it consciously drives at conveying the imaginary of a fresh looking place which at same time keeps high the perception of being a landmark for supplying "Top Class Services" for "Top Class Customers"
This is the first branch of other 99 ones which will be opened all over the Italian territory within the following three years.
And once again a pinch of Physical Brand Design will keep being added over each brand new opening!
Click here to view the video of the inauguration!
