The Summit will take place on the 19th and 20th February during the International Tourism Exchange. And it is an occasion for a constructive overview with range’s experts to analyze and discover the new marketing and communication’s approach and tools through a rich case history.

In quality of Ceo of Crea International, Massimo Fabbro will be attending the event as speaker, shedding light over such a current issue within the Italian travelling scenario: "Does Tourism have a brand or not? Communication and Brand."

Today traditional promotion and marketing do not result effective and incisive anymore: to reach success it is necessary to change and use new strategies.

Mr. Fabbro, to whom has been made an interview will share his point of view over the reason why Italy has been downgraded to the 6th position as top favourite travelling destination, but keeping at the same time the best one in terms of incoming offer, according to a survey conducted by Futurebrand.

Keep posted, get on-line to listen to the interview and view the images of the speech!
For more info visit www.aipmt.it