Realised in 2008 for Saudi Telecom,retail design project of Viva was conceived to create a multimedia experience offering a global solution service rather than a simple sales point.
The aim has been to make customers feel as in a hub exchanging contents and get them through a deep polysensorial experience supported by technology, used to enhance their interaction, discovery and exploration with the space. All human senses are involved at the same time: explosion of constant evolving light, sound, colours and ambient scents perfectly translate thebrand design into the space, in terms of " living communication essence ". It breaths, moves and changes, revolving around the clientele and expressing the warm and human approach towards her.
The space is characterised by curved shapes and a creative playfulness solution starting from the smooth furnishings up to the ceiling concept idea which both lead to an organic design treatment of the space with a strong sense of movement and fluidity . The overall effect is a spacious fresh looking and harmonious environment whose flexible limitless space solution, made of dynamic walls and changing lights guarantee the modularity of the different scented commercial area scenarios and the same strong brand experience. One out of the other ones is the demo section area, heart of the space which is a network hub connecting people through the STC world and his offers: file up and down loading, service testing and music players are at customers' disposal.
