The "Empathicspherical" Open Flagship store opens its doors in Rome with its orange, blue, white and gray areas as distinguished areas of a new planet or better to say of a new Biosphere, meant as a habitat capable of generating a new life of telecommunication.
A reinterpretation of technology to facilitate the relationships between human beings, in a nowadays more and more globalized and under pressure world.
As a result the indissoluble binomial of Biosphere and Empathy inspired the Physical-Brand-Design company who conceived an innovative design project as a bio spherical, harmoniously technological environment which fruit of a design sensitive to the balance of different chromatic and morphological elements becomes a perfect habitat for a new empathic community.
Not only a telecommunication shop, but even a place destined to become a meeting place and landmark for telecom world and people.