The retail service design strategy lies itself on the remarkable identity of Extrabanca: the will to act as linking bridge towards a new different world, where dreams can come true.
Crea International addressed the new service design of Extrabnca using a customer centered approach. A brand experience journey with the objective of involving and professionally inform, triggering trust and welcoming customers in a reassuring and comfortable environment.
The concept vision is well structured and divided by different areas : the entrance invites people inside the branch; the central welcoming area offers a first assistance and self-information point; the opened work stations with benches and big portals emphasize the will to offer a faster and efficient experience; the private zones offer reservation and privacy.
“We bridge your dreams”, as Extrabanca claims, is the metaphor of this new retail design concept represented by the bridge, as the symbol of a distinctive architectural feature of the space. As a sinuous portal of wood it spaces out the overall surface articulating the operational desks and welcoming customers to a new reassuring retail banking experience. A powerful dynamic sign runs on the perimeter walls, which decisively translates the sense of the project and breaks up, at same time, the most conformist retail banking layouts.
From outside a peculiar role is played by the window system which is made of "canaletto" walnut wood reporting the backlit logo of Extrabanca, while the flag ones located in the interior enhance the visibility through the deep red color of the logotype. As for the finishings and the color palette, Crea made an institutional choice through an elegant chromatic mood transferring inside the retail design concept the corporate colors: red, white and barrel grey. Finally the white architectural box results to be scanned by an entrance portal distinguished by a deep lacquered red, pointing out the the meaningful presence of the brand since the first step into the branch.
Great importance has been given to the video consultancy service through an innovative video assisted communication solution which was provided by CREA International technological partner Inventia